Our Funding
Model.
Every card and every curated set carries a double impact: one part supports survivors of family and domestic violence, and the other sustains the growing movement that makes this work possible.
When someone buys a card or a deck,
their contribution is shared.
This balanced model ensures that every purchase does two things at once: it supports someone in crisis today, and it strengthens the movement that will support many more tomorrow.
50% to FDV Services
This portion funds crisis care, safe housing programs, therapeutic support, and frontline services for women and families impacted by family and domestic violence. It moves quickly — straight to the organisations doing life-saving work.
50% to the Collective
This portion keeps the movement alive and expanding. It covers the essentials that allow Artful Kindness to reach more people, celebrate more artists, and deepen its impact over time.
- Printing and production of cards
- Artist onboarding and curation
- Packaging and shipping
- Website, platform, and digital infrastructure
- Community engagement and exhibitions
- Operational support to grow the reach and impact
Why Transparency
Matters to Us.
We believe generosity should feel clear, grounded, and trustworthy. That's why we will be publishing all our financial activity on this site — so you will always know exactly how your kindness is being used.
“Your kindness deserves clarity.”
A Sustainable Movement
of Care.
Artful Kindness is built to last. By balancing direct giving with sustainable reinvestment, we ensure that the movement remains strong, scalable, and deeply human.
Survivors Receive Support
Meaningful, timely assistance when it matters most.
Artists Are Celebrated
Every creator is uplifted and fairly recognised.
Community Grows
More people join the circle of care and creativity.
Movement Stays Strong
Scalable, sustainable, and deeply human.
Every card becomes part of a much larger story —
one of safety, dignity, and collective care.
When you choose Artful Kindness, you are not just buying a card. You are joining a movement where art and compassion meet, and where every contribution creates ripples of lasting change.